Two sisters. One extraordinary legacy.

Sara and Effie is named for two sisters who lived in early 1900s and spent their lives turning ordinary moments into something extraordinary. They made every gathering, every teatime, every shared moment feel like the most beautiful place to be.

Their legacy continues. A story four generations in the making.

Our Philosophy

Beautiful moments don't just happen. You choose them.

A slow morning. A garden tended with care. A shared teatime.

The most beautiful moment is always available.

Will you craft yours?

Find more beautiful moments, teatime rituals, garden stories and inspiration on our blog.